Go Purple For Prevention Campaign!

Boost recently launched a national prevention campaign entitled, "It's Natural to Protect" at Toronto Police Service Headquarters. This year's Go Purple for Prevention campaign features three posters designed by Seneca College students, in partnership with the Toronto Police Service's Community Mobilization Unit, that promote prevention messages and were developed to target prevailing social issues. The topics of the posters, include, "It's Natural to Protect," "It's Natural to Guide," and "It's Natural to Teach".

October is Child Abuse Prevention Month. Educating adults, children & youth on key prevention strategies is the major goal of Boost's Go Purple for Prevention Campaign launched across Ontario on October 1st.

Over 60 municipalities in Ontario have pledged their support of this important campaign for child abuse prevention and planned special events in their communities to raise awareness of this issue.

Boost will kick off this year's campaign at the Toronto Maple Leafs Hockey Game at the Air Canada Centre on Saturday, October 4. Volunteers will be distributing buttons and collecting donations before the game. Fans and supporters of Boost are encouraged to wear purple to the game and acknowledge the need for everyone to keep kids safe. The Leafs Fund for Kids is a long time supporter of Boost.

One of the fundraising initiatives of this awareness campaign is the introduction of the Boost Bracelet for the very first time.

Story of Boost Bracelet

This unique and special bracelet tells the story of the journey of a child who is a survivor of abuse.

Boost helps kids with all forms of abuse.

The more help these kids get the better the world will be.

Black symbolizes the dark times.
Purple represents all forms of abuse.
Green stands for Boost.

Colourful beads represent the programs (assessment, treatment, education, training, child victim witness support, research, administration) at Boost.
Heart charm symbolizes nurturing & caring support.
Butterfly charm symbolizes a renewal of life

Each bracelet comes with a copy of the story. You can own one of these unique bracelets for only $25.00 and stand up for child abuse prevention. Place your order by calling 416.515.1100 ext. 224 or e-mail:

For more information on the campaign or to order campaign materials, please contact Siew Lee Brett at 416.515.1100 ext. 224 or e-mail:

BOOST would sincerely like to thank the following municipalities in proclaiming October 2008 as Child Abuse Prevention month in their communities:

City of Brampton
City of Brockville
City of Burlington
City of Elliot Lake
City of Kenora
City of Kingston
City of North Bay
City of Orillia
City of Oshawa
City of Pickering
City of Quinte West
City of Sarnia
City of St. Thomas
City of Toronto
City of Vaughan
City of Welland
County of Prince Edward, Trenton
Loyalist Township, Odessa
Madawaska Valley, Barry’s Bay
Municipality of Chatham-Kent
Municipality of Clarington
Municipality of Dysart et al
Municipality of Sioux Lookout
Town of Aurora
Town of Aylmer
Town of Bradford West Gwillimbury
Town of Bruce Mines
Town of Caledon
Town of Coburg
Town of Cochrane
Town of Collingwood
Town of Georgina

Town of Grimsby
Town of Hanover
Town of Hawkesbury
Town of Innisfil
Town of Kawartha Lakes
Town of Niagara-On-The-Lake
Town of Markham
Town of Mattawa
Town of Mattachewan
Town of Milton
Town of Newmarket
Town of Parry Sound
Town of Port Hope
Town of Richmond Hill
Town of South Bruce Peninsula
Town of Thorold
Town of Wasaga Beach
Town of Whitby
Town of Whitchurch-Stouffville
Township of Brethour, BelleVallée
Township of Douro-Dummer
Township of Ear Falls
Township of Galway-Cavendish
Township of King City
Township of Madawaska Valley
Township of McMurrich/Monteith
Township of Nairn & Hyman
Township of Nipigon
Township of Oro-Medonte
Township of Rideau Lakes
Township of Wainfleet